With 10 years of experience in demand generation and growth marketing, I specialize in creating scalable, high-impact marketing models for startups, small businesses, and medium-sized companies. My expertise spans across multichannel strategies, including SEO, paid advertising (search, social, and OOH), content marketing, email nurture, ABM, website optimization, and both online and in-person events. Whether it’s developing a strategy or executing a full-scale initiative, I am committed to driving measurable growth and performance improvements for every business I partner with.

I am deeply data-driven and thrive on analyzing performance metrics, running A/B tests, and using actionable insights to continuously optimize strategies for lead generation and conversion. I help businesses grow efficiently, focusing on building long-term, scalable solutions that deliver results.

In my previous roles, I’ve had the opportunity to lead and execute game-changing marketing strategies for organizations like Arcadia, SpotOn, and Kyriba:

• Arcadia: At this B2C community solar and B2B Climate Data Platform company, I built and executed a lead generation strategy from the ground up for their new B2B offering, resulting in an 8% increase in marketing-influenced closed business within just six months.

• SpotOn: I developed and implemented a multi-channel, integrated marketing strategy, including SEO, paid ads, email, trade shows, and content syndication. This contributed to an impressive increase in our inbound B2B pipeline, growing from 5% to 15% of total closed business year over year.

• Kyriba: I led the redesign and rebrand of the company’s seven global websites, which won the AVA Digital Platinum Award. I also launched successful paid media channels across 14 countries, reducing the cost per lead by 52% below the industry average while increasing the volume of quality leads.

When I'm not crafting marketing strategies, you’ll likely find me exploring the outdoors, trying out local coffee spots, or reading up on the latest tech trends.

My passion lies in helping businesses grow in the most efficient and scalable way possible. By combining a mix of strategic thinking and hands-on execution, I deliver marketing solutions that are not only innovative but also lead to tangible, long-term business success.